# Landing Page Questionnaire: 5 High-Impact Questions

**Updated : 16 Jan, 2026**

## Table of Contents

## Key Takeaways

Quick Insights - by Proprofs AI.

- Start with **clarity**: ask visitors how clear the offer is and iterate headlines, hero images, and bullets, so your HR, L&D, or training pages remove friction—ship one quick change this week.
- Capture user language by asking for a one‑sentence product description and whether the page has what they came for, then mirror their words and right-size page length—turn winning phrases into your next headline.
- Fill the SEO and persona gaps by asking which search term they used and how they self‑identify, then align keywords, segments, and benefits—use these insights to personalize follow-ups and training resources.

_This guest post was written by Kevin Ho. Kevin is a Content Marketer at [Wishpond](https://www.wishpond.com/) specializing in Marketing Automation, Lead Nurturing, and Conversion Rate Optimization._

## Landing Page Question 1: How clear are you on what this page is offering?

If clarity is key, then “how clear are you on what this page is offering” strikes right to the heart of whether your landing page makes sense or not.

If you ask this question, consider limiting the answers to a few multiple choice options, so you can get a simple breakdown of how your users are feeling about the page.

**Options can include:**

- Very clear
- Somewhat clear
- Not clear
- I have no idea what this page is offering

If a large proportion of users are responding anything other than “Very clear” then you know that you have an issue with your core messaging.

Another tip is to [A/B test](https://blog.wishpond.com/post/68172490064/how-to-a-b-test-your-landing-page-to-maximize) your hero image. A hero image showing a product used in context can sometimes help users to visualize how your product works while reinforcing your headline.

## Landing Page Question 2: In one sentence, can you describe what this product is?

As marketers, it’s easy to get caught up in the new features that you just released or to shift your messaging to align with your _ideal customer,_ rather than your _current customer._ That’s why asking users “In one sentence, can you describe what this product is?” on one of your landing pages is so useful.

You might be surprised to hear some of the feedback you get. Simple questions make it easy to determine how clear your landing page is while at the same time probing for a new user-generated headline.

## Landing Page Question 3: Does this page contain the information you’re looking for?

Whenever a user arrives on your landing page, unless they clicked on something by accident, they’re invariably looking for something specific.

Yet sometimes you might be unsure if you are providing all the information that you need to users in order to convert. That’s why asking your users “does this page contain the information you’re looking for?” is so effective.

## Landing Page Question 4: What search term did you use to find us?

It meant we now had a huge blind spot in terms of what keywords to optimize for from landing pages with high amounts of SEO traffic.

But there’s a quick remedy. Just ask your visitors, “What search term did you use to find us?”

## Landing Page Question 5: Choose which option fits you best:

One of the main pillars of a high converting landing page is having a targeted understanding of who exactly you’re talking to. And asking users to segment themselves using the question “choose which option fits you best” is one of the best ways to achieve that.

## Putting it all Together

The more you know about your visitors, the better you can tailor your landing pages to touch on their specific pain points. You can refine your messaging, and help optimize the overall positioning of your product or service.

As a starting point, try asking these 5 questions to get more information from your users to determine who they are, what they’re looking for, and how to best communicate with them:

1. How clear are you on what this page is offering?
2. In one sentence, can you describe what this product is?
3. Does this page contain the information you’re looking for?
4. What search term did you use to find us?
5. Choose which option fits you best.