# KISSinsights Is Now Qualaroo: What You Need to Know

Written by Qualaroo Editorial Team,

Customer Feedback & UX Experts

Qualaroo Editorial Team is a diverse group of professionals passionate about customer experience management. We update you on the latest trends, dive into technical topics, and offer insights to elevate your business.

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**Table of Contents**

## Key Takeaways

Quick Insights - by Proprofs AI.

- The product is now called **Qualaroo**, a unique, memorable brand that balances whimsy and seriousness—use a distinctive name internally to boost awareness and survey participation.
- The free version adds custom questions, rich targeting, and 100 responses per survey—pilot targeted employee or learner pulse checks now to validate needs before scaling.
- Paid plans add response caps while existing customers are grandfathered for a year—model expected volume, stagger launches, and review contracts early to avoid surprises.

Today we released our first major update to KISSinsights since acquiring it last month. It includes both a name change and a pricing change.

Let’s start with the name change.  Like most companies, we were tempted to go with a cookie cutter name.  Finalists included SnapTabs and BuzzBits.  Our VP of Product, Jason Meresman, suggested [Qualaroo](https://qualaroo.com/).  My initial reaction was “We can’t have a name like that!”  It went against my conservative nature to blend in…  Then I realized that blending in is the last thing a product should want to do.

Jason laid out a compelling case for why [Qualaroo](https://qualaroo.com/) is a great name.

- It’s unique
- Qual can mean qualified, quality, qualitative
- Roo can connect to a memorable kangaroo image

The team believes that the name [Qualaroo](https://qualaroo.com/) and logo strike the right balance of whimsical and serious.  It gives us the flexibility to extend beyond collecting insights, and it’s fun to say.

## Pricing Changes

The more exciting news for you are the significant improvements we’ve made to the free version.  We released the following enhancements for **all** free users:

1. **Ask custom questions:** You can now ask anything
2. **Rich targeting capabilities:** Previously only in paid versions
3. **100 responses per survey:** Previously limited to 30

You will also notice on our [pricing page](https://qualaroo.com/pricing/) that our paid plans now have a response cap.  However, existing paid users will be grandfathered into their unlimited plan for at least one year (as long as their subscription remains active).

We hope you like the new name and can help us get the word out about a much more valuable free version!  The new site can be found at [Qualaroo.com](https://qualaroo.com/).

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